A Bloody Night :: essays research papers

William Shakespeare once stated, â€Å"For I have sworn thee reasonable, and thought thee splendid, who workmanship as dark as heck, as dull as night.† Deception has a major impact in the play Macbeth. The play is about a lord who is killed by one of his most believed men attempting to pick up power. During the play Shakespeare uplifts the state of mind by utilizing different records of symbolism. The blood and night symbolism that Shakespeare utilizes adds to the shrewd, obscurity and double dealing encompassing the play. Night has a job vital during the play. Woman Macbeth calls, â€Å"Come, thick night, And pall thee in the dunnest smoke of heck, That my sharp blade see not the injury it makes, Nor paradise peep through the cover of the dull, To cry "Hold, hold!" Without the lack of clarity of night, she would not have asked Macbeth to murder the lord as she did. The night, nonetheless, gives her the feeling that Macbeth can without a doubt murder King Duncan with nobody revealing his disgusting wrongdoing, a similar thought that Macbeth had when he stated, "Stars, conceal your flames; Let not light observe my dark and profound desires" It appears as though the entire plot spins around the night and the numerous jobs it holds all through the play.       Shakespeare regularly utilizes murkiness and tempests to delineate that malicious happenings are happening or are going to occur. There are at any rate three instances of this in Macbeth. The greater part of the shrewd things that Macbeth does in the story happens in the evening time. Lennox states, "... the dark winged animal Clamored the entire night. Some state, the earth Was feverous and did shake," in response to Macbeth's first malicious act, executing the lord of Scotland. "The night has been raucous: where we lay, Our fireplaces were blown down; and, as is commonly said, Lamentings heard i’ the air; odd shouts of death,..." "Three score and ten I can recollect well; Within the volume of which time I have seen Hours of frightful and things weird, yet this irritated night Hath fooled previous knowings." Both these statements are discussing the evening of Duncan’s demise. They are demonstrating the examinations between the characteristic rowdiness and the abnormal fiasco. In the play, the word â€Å"blood† is referenced various occasions. Shakespeare’s utilization of this specific word is critical; he utilizes it to build up the character of Macbeth and the unfurling occasions of the dramatization.

An Excuse for Hate :: essays papers

An Excuse for Hate There are numerous individuals in this present reality who feel that partiality is a normal piece of life that must be managed alongside getting up for work, and taking out the trash. In any case, what individuals don't understand is that partiality is on the ascent in our general public, and has been for a considerable length of time. There are various reasons that individuals decide to have biases against others. Numerous individuals don’t need to cause trouble, so they simply look the other way, and imagine that nothing is going on. Despite the fact that these individuals for the most part don't have any immediate support in outward preference, their disregard of the circumstance causes an unequivocal damage. Others are uninformed and uneducated with regards to things that are not quite the same as them, and thus they make up their own generalizations, and confusions, about individuals that they don’t even know. Not just has partiality been a difficulty previously, y et additionally it is by all accounts a developing pattern among the nations of the present reality. The individuals of society who decide not to engage in the battle against preference typically do as such out of dread. They dread that in the event that they stand up, at that point they will be disregarded for making things hard for the individuals who share their bias straightforwardly. During The Ones Who Walk Away from Omelas, composed by Ursula K. Le Guin, this is exhibited wonderfully when a kid is avoided society since he is unique in relation to all the other people who live there. The individuals of the city will not bring the kid into society in light of the fact that â€Å"if it were done, in that day and hour all the thriving and excellence and joy of Omelas would wilt and be destroyed.† (Le Guin, p.971) Some of the individuals who have seen the kid, can't help contradicting what different residents of Omelas are doing to him so they leave the city, and never think back. Be that as it may, they leave without saying, or doing, anything to help the poor kid who is d eserted to endure in the segregation of the town. This is additionally appeared in the film Quigley Down Under when a man, Quigley, is nearly slaughtered for guarding the privileges of Aborigine Indians in Australia. He sees that they are plainly survivors of bias, and chooses to assist them with beating their persecution.

Argument Essay Topics About Sex - How to Make Them Work For You

Argument Essay Topics About Sex - How to Make Them Work For YouGood argument essay topics about sex can change the way you view a relationship. Many people think that a good relationship is one where the guy wants the girl and the woman is okay with it. But, the fact is that the majority of men want sex and women do not want to be in relationships where they don't get sex.To combat this, you will want to use the best possible arguments that you can use in your essays to make your readers see how much they need sex in their life. This is why argument essay topics about sex are so important.Let's begin by defining sex. Sex is the physical act between two people for mutual enjoyment. However, many people feel that sex is only the physical act. As such, they are not as sexually aroused as other people when there is a physical pleasure involved.To make your reader feel the need for sexual excitement, you should use your good argument essay topics about sex to let them know how much they n eed sex in their lives. When you are using these essays, you want to use the essence of what sex means to most people. Sexual excitement does not always come from the physical act.Of course, sexual activity in a relationship does have a physical side to it, but it also involves emotional and spiritual dimensions. If you can draw the reader into this story and tap into their own emotional needs, you will be on your way to an enjoyable and satisfying relationship. It is very difficult to argue against these emotional aspects of sex.Also, you should let your readers know that sex in a relationship does not mean that you are suddenly no longer interested in having sex with your partner. Rather, the sexual act is just one step toward the commitment that you have toeach other and to your relationship. In a way, this lets the reader realize that a relationship without sex is like a friendship without sex.To be able to make the point, you will want to work hard on using your best arguments and essays about sex. Your essay will be one that sticks in the mind of the reader for days. Therefore, you will want to make sure that it is the best that you can make it.

Math 533 Part B - 1210 Words

PROJECT PART B: Hypothesis Testing and Confidence Intervals Math-533 Applied Managerial Statistics Prof. Jeffrey Frakes December 8, 2014 Jared D Stock A.) The average (mean) annual income was greater than $45,000 Null Hypothesis: The average (mean) annual income is greater than or equal to $45,000. Ho: u $45,000 Alternative Hypothesis: The average (mean) annual income was less than $45,000 Ha: u $45,000 I will use a = .05 as the significance level, and observing the sample size of n 30 which tells me I need to use a Z-Test to find the mean of this test and the hypothesis. As the alternative hypothesis is Ha: u $45,000, the given test is a one-tailed Z-Test. The critical value for the†¦show more content†¦Ho: u 8 Alternate Hypothesis: The average (mean) number of years lived in the current home is greater than 8 years. Ha: u 8 I will utilize, ÃŽ ±=0.05. Because the sample size is less than 30, a Z-Test will be utilized to find the mean of the hypothesis. As the alternative hypothesis is Ha: u 8, the given test is a one-tailed Z-Test. The critical value for significance level, ÃŽ ±=0.05 for a lower-tailed z-test is given as 1.645. Decision Rule: Reject null hypothesis z 1.645 Test Statistic from Minitab: One-Sample Z: Years Test of mu = 8, 8 The proposed standard deviation = 4.4855 95% Upper Variable N Mean StDev SE Mean Bound Z P Years 50 12.380 4.4855 0.722 8.557 2.52 0.006 Summary Since the value of the test statistic is in the critical region, I am rejecting the null hypothesis. Therefore, I can conclude the data gives enough evidence to show the null hypothesis is false. I can say with 95% confidence or 5% significance the claim, the average (mean) number of years lived in the current home is greater than 8 years, is true. So the p-value for this test is 0.006. Which is smaller than the significance level 0.05, as a result I am rejecting the null hypothesis based on the p-value approach as well. The 95% Lower Confidence Bound in this case is 8.557;Show MoreRelatedKeller Math 533 Project Part B1734 Words   |  7 PagesMath 533 Project Part B In regards to the dataset from AJ Department store, your manager has speculated the following: the average (mean) annual income is less than $50,000, the true population proportion of customers who live in an urban area exceeds 40%, the average (mean) number of years lived in the current home is less than 13 years, the average (mean) credit balance for suburban customers is more than $4300. Part 1. Using the sample data, performRead MoreMath 533 Course Project Part B Essay1482 Words   |  6 PagesAJ DAVIS AJ DAVIS MATH 533 Project Consumer Tel – 123-456-7891 July 21st 2013 MATH 533 Project Consumer Tel – 123-456-7891 July 21st 2013 Lakshan Nanayakkara AJ DAVIS is a department store chain, which has many credit customers. A sample of 50 credit customers is selected with data collected on location, income, credit balance, number of people and years lived in the house Lakshan Nanayakkara AJ DAVIS is a department store chain, which has many credit customers. A sample of 50 creditRead MorePart B Course Project Math 533 Essay1868 Words   |  8 PagesCourse Project Part B a. the average (mean) annual income was less than $50,000 Null and Alternative Hypothesis H0: mu= 50 (in thousands) Ha: mult;50 (in thousands) Level of Significance Level of Significance = .05 Test Statistic, Critical Value, and Decision Rule Since alpha = .05, zlt;-1.645, which is lower tailed Rejection region is, zlt;-1.645 Calculate test statistic, x-bar=43.74 and s=14.64 Z=(43.74-50)/2.070=-3.024 2.070 is calculated by: s/sq-root ofRead MoreEssay on Math 533 Final Exm1741 Words   |  7 PagesMATH 533 Final Exm Click Link Below To Buy: http://hwcampus.com/shop/math-533-final-exm/ Or Visit www.hwcampus.com 1. (TCO A)Consider the following sample data on the age of the 30 employees that were laid off recently from DVC Inc. 21 38 20 26 37 52 37 24 45 20 50 49 44 30 29 42 56 46 60 30 32 25 47 55 38 Read MoreThe Goals of Junior Reserve Officers Training Corps1483 Words   |  6 Pageslives of its students, it is first necessary to elucidate the history of this program, which was implemented on a nationwide level in 1916 yet had individual components as far back as the latter portion of the 19the century (Pema and Mehay, 2009, p. 533). The program significantly increased in scope and participation during the final decade of the 20th century due to a variety of factors, including the 1992 development of the JROTC Career Academy model by the U.S. Department of Defense and the U.SRead MoreAj Davis Department Stores1219 Words   |  5 PagesAJ Davis Department Stores - Project Part A, B, and C Stacie Borowicz June 14, 2013 Math 533 Project Part A – Exploratory Data Analysis Credit Balance ($) Based on a sample of 50 customers, the credit balance for customers of Davis Department stores is on average $3970.00. Based on the graph, 18 of the 50 sampled fall below and 17 fell above the average. The standard deviation for credit balance is 931.9. Income Annual Income of Davis Department Stores customers range anywhereRead MoreKkkkkkkkkkkkkkkkkkk6406 Words   |  26 PagesAutomotive Engineering Seminar and Capstone Project TOTAL PROGRAM: Semester Credit 9 9 6 6 30 The M. Eng. Degree in Automotive Engineering requires a total of 30 credits—27 of which must be letter (A-E) graded. A minimum grade point average of 5.0/9.0 (â€Å"B† average) is required for graduation. Of the 30 credit hours, 24 must be 500 level or above. At most, 6 credit hours can be at the 400-level. SYSTEMS ENGINEERING CORE (9 credits) Courses must be taken in each area. 1. Powertrain AUTO 563 DynamicsRead MoreEssay about Equal Gender Representation in The Gaming Franchise2431 Words   |  10 Pagesbeloved by their followers that the annual Entertainment Software Association reports the gaming industry at an estimated $17 billion dollars franchise; globally that number increases to $67 billion of which 48% is female and 52% male. Females are also part of the gaming population, representing 47% while the males represent 53% (E.S.A., 2012). This means that both males and females support the gaming industry, as well as production of their products, both financially and through its use; although, theRead MoreEvolution of Microprocessor6966 Words   |  28 Pagesmegabyte MCS-86 Family * 8086-CPU [3] * 8087-Math-CoProcessor [4] * 8088-CPU * 8089-Input/Output Co-Processor [5] * 8208-Dynamic RAM Controller [6] * 8284-Clock Generator Driver [7] * 8286-Octal Bus Transceiver * 8287-Octal Bus Transceiver * 8288-Bus Controller [8] * 8289-Bus Arbiter [9] * 80130-iRMX 86 Operating System Processors [10] * 80186-CPU [11] * 80188-CPU [12] * 80286-CPU [13] * 80287-Math-Coprocessor [14] * 82050-Communication ControllerRead MoreSylabus for Rhetoric3362 Words   |  14 Pages | |Mon, Oct 3 |In-Class Workshop/Peer Revision/Conferences – Essay #1 | | |Demolition Zones..., Jack Gambino (p. 533) | | |Discuss Demolition Zones in-class | |Wed, Oct 5 |In-Class

Gender Codes In Advertising Have Hugely Impacted My Own

Gender codes in advertising have hugely impacted my own views and how I currently interact with friends, families, and even strangers that I see walking around on the streets. It is pointed out by Sut Jhally (2009) that the reason for this being, masculinity and femininity are strongly portrayed in advertisements as two completely opposite things. In most ads, men are shown as strong human beings with complete control of whatever problems may arise to them whereas women are shown the complete opposite. Their bodies are usually in positions that suggest that they’re being controlled by men and are completely dependant on them not being able to face troubles that may arise (Jhally, 2009). This expectation of what masculinity is, is shown all†¦show more content†¦Advertisements not only change your perspective of others but in fact changes theirs as well towards you. When advertisements show men, they depict them as strong, action-ready, emotionless characters that are m uscular and almost like animals as shown in The Codes of Gender: Identity and Performance in Pop Culture. This sets a standard for other men to fit into and not doing so has dire consequences. When walking around and interacting with new people, I automatically try to fit into these criteria that the advertisements have created to define masculinity because if I don’t then I feel like they judge me based on what ideologies they’ve been brought up with, which is mostly like the same advertisements that separates masculinity and femininity completely. I believe this has been encoded to us so thoroughly that if you don’t succumb to his categorization then you’re not as approachable compared to someone who is. Women are also sexualized in a majority of advertisements which consequentially alters the thoughts of men around us into having certain expectations for them. Goffman (2009) argues that women are often shown lying down in vulnerable sexually available positions, and even biting on their lips and pulling on their skirts in advertisements. Personally, I have seen this effect my friends because as men they’ve fallen into this trap of the ritualization of subordination women. When we’re in school together walking down the hallways they always judgeShow MoreRelatedCross Cultural Communication9880 Words   |  40 Pagesdifferences - known as cultural diversity. 1. Introduction The advent of the global economy is changing the fundamental nature of our governments, businesses, organizations and populations. In short, we are no longer constrained by state boundaries but have all become part of an interdependent international network. One of the key changes this has triggered is the need to communicate effectively with different people in different languages and from different cultures. It is now recognized that linguisticRead MoreA Concise Guide to Market Research Using Spss71933 Words   |  288 Pagestoilet paper that made Procter Gamble the undisputed leader in the US toilet paper market. In Germany, however, Charmin was unknown to consumers, something Procter Gamble decided to change in the early 2000s. Acknowledging that European consumers have different needs and wants than their US counterparts, the company conducted massive market research efforts with hundreds of potential customers. The research included focus group interviews, observational stud ies, and large-scale surveys. These revealedRead MoreI Love Reading Essay69689 Words   |  279 Pagesbecome an entrepreneur Highest motivation – Variations according to region Motivation – Variations according to gender Motivation – Variations according to age Motivation – Variations according to family background Motivation – Variations according to time periods Motivation – Variations according to level of work experience Positive factors Positive factors – Variations according to gender Positive factors – Variations according to age Family support to entrepreneurs Family support – Variations accordingRead More65 Successful Harvard Business School Application Essays 2nd Edition 147256 Words   |  190 Pagesannually, and you are uncertain how to make your ap.... plication stand out. We understand. We have been in your shoes. This book seeks to demystifythe admissions process for applicants by providing a selective b ut robust sample of HBS essaysthat have sue, cessfullysurvived the admissions committee in the past. We aspire to show you a variety of writing styles, essay responses, and applicant backgrounds that have been successful in the past, but there are no foolproofprescriptions, shorts cuts, or magicRead MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesendings that accord with major shifts in political and socioeconomic circumstances and dynamics rather than standard but arbitrary chronological break points. In the decades that followed the Great War, the victorious European powers appeared to have restored, even expanded, their global political and economic preeminence only to see it eclipsed by the emergence of the Soviet and U.S. superpowers on their periphery and a second round of even more devastating global conflict. The bifurcated internationalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 Pagescontinuation of profitable earnings? As we continue to experience the twenty-first century’s economic, social, and political churning, how will these driving factors be influenced by the brutally competitive global economy in which organizations do not have any particular geographic identity or travel under any particular national passport? What will be the effect of the rapid gyrations in markets that emphasize the difficulties that accounting practices face in determining true performance costs and

Marketing and Digital Communication Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Management And Digital Communication. Answer: Introduction Marketingplan plays the most important role in every organization, and it is associated with the long-term performance of a business in the market. In the modern era, with rising level of competition in the market it has become difficult for companies to survive in the market and due to this reason every business is indulged into thepractice of developing marketing plan as per their actual need. The plan allows organizations to attract large number of customers where the real goals of the enterprise can be accomplished easily in every possible manner. Further, at the time of developing marketing plan internal and external environment of the business is analyzed so as to know the range of factors that can influence business performance. The present study is based on the company named TAG Heuer that design, manufacture, and markets watch and other fashion accessories(Heuer, 2017). The smart watch range of the company has been selected in the present report for preparation of marketing plan. The report covers various tasks that involve SWOT and competitor analysis, development of marketing plan, etc. Steps In Writing A Marketing Plan: Present marketing situation TAG Heuer began as Uhrenmanufaktur Heuer AG, founded in 1860 by Edouard Heuer in Switzerland that is indulged into the practice of designing and manufacturing different type of fashion accessories, watches and another form of electronic devices(Time, 2017). The company is one of the leading luxury watch brands that is indulged in the practice of innovation with the deep connection with automobile racing, sports timing and the recent development taking place in the chronograph range of the company. Further, the innovative tourbillion watch range of the business is priced under $20,000 and is quite popular in the entire market. In short, the watch range of the enterprise is worldwide famous where luxury class people prefer to purchase on the continuous basis. The key competitors of the Tag Heuer luxury watches are omega, Longines, and Cartier that are also indulged in the practice of offering luxury watches. Market description The market where Tag Heuer operates takes into consideration the consumers that prefer to buy luxury products such as branded watches. Generally, people who belong to the luxury class are the real target market of the company, and in turn, different types of products are developed by the business keeping in view their actual requirement. The target market of the business can be highlighted in terms of young, affluent men from the high-income group(Tiago Verssimo, 2014). By satisfying their real needs, Tag Heuer is able to operate efficiently in the market and in turn it has acted as the development tool for the business in every possible manner. In short, the market of luxury and branded watches is growing at faster pace and this is providing real growth opportunities to the business. Benefit and product features The main benefit that Tag Heuer provides to its target market is associated with selecting the different types of models in the watch. The smart-watch series of the company has different models and are in different styles that directly attracts a large number of customers towards the product range(Ryan, 2016). The collections of the products are quite unique where it can be said that other companies are not at all able to offer this type of product. The entire smart watch range of Tag Heuer contains six features that are as follows: Water resistant to 200M Screw in Crown Double safety clasp Unidirectional bezel Sapphire crystal Luminous markings All these features make the watches of Tag Heuer attractive and much more unique as compared to other watches that are offered by different companies in the market. The Tag Heuer sports model is quite popular in the market Product review Tag Heuer offers the wide range of smart-watches to its target market that is of unique quality, and it supports in influencing the purchase behavior of the customers(Armstrong, Kotler, Harker, Brennan, 2015). The key features present in the product such as sapphire crystal, double safety clasp, water resistant, etc. support in attracting customers, and this has become one of the main reason behind the success of the business in the market where it operates(Royle Laing, 2014). Sale of every model of the company is very high at the global level. In short, every customer is satisfied with the present product range of the Tag Heuer, and this is one of the main reasons behind the success of the enterprise in the market. Swot And Competitor Analysis: Competitors The key competitors of Tag Heuer are Omega and Longines Omega: The Company also offers the different type of watches that are unique. The range of products involves Globemaster, moon watch, Speedmaster, ladymatic, tourbillion, etc. Each and every product has its unique attribute that directly influences purchase behavior of the target market(Moon Sprott, 2016). The Company has segregated its watch range into different range such as planet omega, master chronometer, etc. This range has supported Omega to operate efficiently in the market and has acted as the development tool for the business in every possible manner. Longines: The organization offers the different type of stylish and luxury watches that meet with the requirement of the target market. Further, the hour angle watch of the company is quite famous which is based on the concept of longitude. Apart from this watches are offered for men, women along with other professionals(Mahimairaj Rank, 2017). So, this allows customers to get attracted towards the unique watch range of the Longines and in turn supports in earning higher profits and sales volume. SWOT analysis For conducting the internal analysis of the business SWOT as one of the tools is considered to be most effective as through this it becomes easy to know the internal strengths and weaknesses of the business along with opportunities and threats present in the external environment. Strengths: The key strength of the Tag Heuer lies in its established brand where it has been found that brand awareness level is quite high and this has become one of the main reason behind the success of the business in the market(Leeflang, Verhoef, Dahlstrm, Freundt, 2014). Further, the brand recall level of the company is also very high as it is the official timekeeper of the different sporting events that are formula one, Olympics, etc. The company is the member of FHH which is the main exclusive club in the Swiss watch industry. Weaknesses: High competition from the luxury brand with limited market share growth Opportunities: In the emerging economy growth opportunities are present with the business as luxury watch segment is rising at the faster pace. Apart from this, first end watches are mainly preferred to be purchased from a large number of the customer, and this can act as the main opportunity for the company(Armstrong, Adam, Denize, Kotler, 2014). Threats: The main threat to the company is from cheap and fake imitations. Further, in the near future also companies can also expand their operations in the luxury watch segment(Kapferer J. N., 2014). This represents the overall strength of the business on the basis of which overall operations are carried out by Tag Heuer in the market. Mission Mission of Tag Heuer is to promote their product range with the effective channel and to remain the pioneer that the company has been over the last 151 years. This reflects the real efficiency of the business. Considering the mission of the business Tag Heuer has planned its overall practices and it provides direction to the organization so that all the desired goals can be accomplished easily and in efficient manner(Heuer, 2017). Company on focuses on development of innovative watches and for promotion of the same effective marketing mediums are undertaken by the business with the motive to influence purchase behavior of the target market. Marketing And Financial Objective For effective promotion of smart watch range in the market Tag Heuer the three marketing objectives set by the business are as follows: To integrate social media tools for promotion To redevelop the pricing strategy and focusing on competitive pricing strategy To enter into partnership with various ecommerce companies so that they can offer the smart watch range of Tage Heuer and effective promotion is possible The three financial objectives of the Tag Heuer Company is as follows: To enhance profitability level by 10% by the end of 2017 To control the major expenses associated with the cost of production To increase 2% margin on sale of every product Marketing Mix Strategy In order successfully operate in the market Tag Heuer digital communication plan has been implemented for the business whose key elements are as follows: Product: The entire range of smart watch will be promoted with the new range of digital communication mode and the main motive behind the same is to enhance customer base of the business. It will include the entire smart watch series such as chronograph, sports etc that majority of the customers prefer to purchase(Kapferer J. N., 2015). Price: The most appropriate pricing strategy will be competitive where the company will set prices on the basis of its competitors such as Omega, Longines etc. Prices will be lower from the competitors and through this it will be ensured that customers are offered high quality watches at a low price. Place: For the new range of the products that place of distribution will be e-commerce companies that can assist Tag Heuer in offering the products to the target market. In the modern era, majority of the customers prefer to purchase online and due to this reason online medium has been selected for offering products(Hagtvedt Patrick, 2016). Promotion: It will take place with the help of social networking where facebook, twitter and other sites will be used for sharing the key attributes of the product range. Apart from this, email marketing will also be employed. Action Program The present and new range of Tag Heuer smart watches will be promotes with the help of digital communication plan and its action program is as follows: January: launch of social media and email marketing campaign. Through this the existing performance of the business can be enhanced easily. This will lead to more awareness in the market and will attract large number of customers(De Souza Ferris, 2015). February: Integration of facebook and twitter as the main platform in promotion of smart watch range March: Organizing promotion events on social media platform through which participation of customers will be encouraged(Choi, Ko, Kim, 2016). April: The response obtained from the customers will be analyzed with the help of facebook and the difference in sales volume will be identified after this digital communication Implementation And Control Of Marketing Plan The implementation of the digital communication plan will take place in the time period of 1 month through proper planning. Further, the marketing executive and manager of Tag Heuer will be assigned responsibility to ensure whether the digital communication plan is implemented in proper manner or not(Babin Zikmund, 2015). Conclusion The entire study carried out has supported in knowing about the marketing practices of Tag Heuer, Further, it has been identified that the smart watch range of the company belongs to luxury class. The new digital communication plan will be beneficial for the business as through this social media tools will be undertaken for highlighting the unique benefits associated with the product range. This will surely lead to sales enhancement along with high brand awareness. References Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014). Principles of marketing. Australia: Pearson Australia. Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015). Marketing: an introduction. London: Pearson Education. Babin, B. J., Zikmund, W. G. (2015). Exploring marketing research. Massachusetts: Cengage Learning. Choi, E., Ko, E., Kim, A. J. (2016). Explaining and predicting purchase intentions following luxury-fashion brand value co-creation encounters. Journal of Business Research , 5827-5832. De Souza, I. M., Ferris, S. P. (2015). Social Media Marketing in Luxury Retail. International Journal of Online Marketing , 18-36. Hagtvedt, H., Patrick, V. M. (2016). Gilt and guilt: Should luxury and charity partner at the point of sale?. Journal of Retailing , 56-64. Heuer, T. (2017, August 13). OUR COMPANY. Retrieved September 28, 2017, from TAG Heuer: https://www.tagheuer.com/en/our-company Kapferer, J. N. (2015). Kapferer on luxury: How luxury brands can grow yet remain rare. London: Kogan Page Publishers. Kapferer, J. N. (2014). The future of luxury: Challenges and opportunities. Journal of Brand Management , 716-726. Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Challenges and solutions for marketing in a digital era. European management journal , 1-12. Mahimairaj, A. X., Rank, U. (2017). Content Marketing Impoverished Of Customization Or Sophistication?(With special reference to the PRIME watches. Imperial Journal of Interdisciplinary Research . Moon, H., Sprott, D. E. (2016). Ingredient branding for a luxury brand: The role of brand and product fit. Journal of Business Research , 5768-5774. Royle, J., Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries. International Journal of Information Management , 65-73. Ryan, D. (2016). Understanding digital marketing: marketing strategies for engaging the digital generation. London: Kogan Page Publishers. Tiago, M. T., Verssimo, J. M. (2014). Digital marketing and social media: Why bother? Business Horizons , 703-708. Time, W. (2017, August 21). 10 Things to Know About TAG Heuer. Retrieved Septembeer 28, 2017, from Watch Time : https://www.watchtime.com/featured/10-things-to-know-about-tag-heuer/

Problem Based Learning

Introduction Education is an essential aspect in the modern world since it enables individuals to view the world from an abstract perspective (Lennox, 2003). From this point of view, it is easier for individuals to determine the problems that the world is facing and to come up with solutions that will enhance the conditions and standards of living. Education has evolved with time to meet the needs of the learners as well as to achieve the curriculum goals.Advertising We will write a custom report sample on Problem Based Learning specifically for you for only $16.05 $11/page Learn More It is as a result of this fact that different teaching approaches have been developed. Traditionally, the teaching and learning philosophy was based on the lecture method. Despite the fact that this approach had desirable results, it was characterised with several short comings such as the fact that it was mainly teacher centred (Lennox, 2003). Therefore, this teaching appr oach mainly focused on achieving the curricular goals over the learners needs. To overcome this obstacle, the problem based learning (PBL) approach was developed. This approach is considered to be a student centred approach hence meeting the needs of the learners in the process of learning. From these considerations, this paper will focus on the origin and history of problem based learning, its distinctive features, the difference it has with traditional teaching approaches, its application in engineering and how this approach will facilitate me to achieve my learning goals and objectives in engineering. Origin and History of PBL The origin of PBL can be traced back in the 1960s in the McMaster University in the faculty of medicine in Canada. This program was developed to respond to the concerns of medical students who complained that during the first three years of their study, their course covered a wide range of theory. However, most of the information that they learned during th is time had little or no application in their careers as medical practitioners (Lennox, 2003). With the help of his colleagues, Howard Barrows developed the PBL curriculum to respond to these concerns and to ensure that the students are directly involved in the process of learning. Consequently, the PBL approach was developed to motivate the students to engage in the learning process through active participation on issues that directly applied to their careers. In the process, the learners are expected to become responsible individuals who practice their profession following the rules and ethics that govern their careers (Lennox, 2003).  This approach has been successful in meeting the needs of the learners in addition to the curriculum goals and objectives. As a result of the success that it enjoyed during its early days of incorporation, PBL was adopted by other medical programs within and outside McMaster University.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Given the fact that learning is a dynamic process the PBL approach has been modified through research and experience to meet the current learning needs of students. Currently, this approach is applicable not only in the field of medicine but also in other academic fields such as engineering, mathematics, health sciences, business and economics, law and so on. Consequently, this approach has also been incorporated in the K-12 education curriculum in the United States of America (Lennox, 2003). Distinctive Features of PBL and its Difference with Traditional Teaching Approaches The PBL approach has developed distinctive features that clearly differentiate it from traditional teaching approaches such as the exam based approach. For instance, the exam based approach is considered as a teacher centred teaching method. The assessment strategies that are used under this approach mainly focus on achieving the goals of th e curriculum. On the other hand, the PBL approach is mainly student centred. Therefore, the learning processes as well as the assessment procedures are geared towards meeting the learning needs of the students in addition to realising the goals and objectives of the curriculum. Consequently, learning under the traditional approach usually involved a large number of students. In the United States, for instance, a K-12 class usually has an average of approximately 30 students. In a higher education context, the number of students in a given lecture might be over 100. In this context, learning is guided by teachers whose main role is to teach the theory that surrounds a specific topic. In a PBL approach, the number of learners in a given group is greatly reduced to around 10 students. The small number of students ensures that the resources are utilised in an effective manner as well as enhancing the level of interaction between the tutor and the students and among the students themselv es. Under this approach, the process of learning is facilitated by tutors who use problems as the basis of learning whereby the students are expected to come up with solution to issues that can arise in real life situations. As a result, the students develop problem solving skills in their respective fields of expertise. According to Jenkins (2006), this concept plays a significant role in the cognitive development of the learners. Application of PBL in Engineering In Engineering, the PBL approach has developed to become an effective teaching method both in lower level courses as well as senior design classes. Under this approach, assignments are mainly used to achieve design, modelling, and simulation goals while the concept of culmination is used in the process of developing reports and presents for various projects and assignments that form the basis of assessment (Jenkins, 2006).Advertising We will write a custom report sample on Problem Based Learning specifically for you for only $16.05 $11/page Learn More Most importantly, this approach uses real world problems as the basis of developing the context of learning. These problems can be complex, open ended, or ill-structured. From these considerations, learning engineering under the PBL approach ensured that students develop competent skills and expertise that will enable them to solve real life problems using the latest approaches and techniques. Various learning processes can be applied under the PBL approach to facilitate learning in a PBL context. First, this teaching method advocates for a learner centred approach. Under this approach, the students have more responsibility in the process of learning since the curriculum has been designed in accordance to their needs. Therefore, their level of participation and interaction greatly enhanced. The PBL approach also supports the constructivist approach whereby collaborative as well as self-directed learning concepts are used t o achieve the learning goals and objectives. Under this approach, the main function of the tutor is to scaffold the students through the process of learning (Jenkins, 2006). Thus, learners are usually presented with a real life problem which they are expected to discuss the theory and possible solution as a group. However, the students are expected to work individually to develop the findings from the group work which they are to present for further discussion within their group. From this description, it is evident that the learning process under the PBL approach is iterative through feedback and reflection strategies that enable learners to grasp the necessary skills and concepts that will meet the needs and requirements of their careers. Advantages and Disadvantages of PBL As compared to the traditional approaches of learning, it is evident that the PBL approach results in better: Understanding of the learning content and conceptual knowledge. Problem solving capabilities by the students. Cognitive development of the students which result in the attainment of a positive attitude towards their professions. Communication skills and working as a team in problem solving. Application of concepts and skills to solve real life problems However, the main disadvantage of PBL is the fact that it cannot support learning of a large group of students especially given the fact that the demand of education has been rising with time. Furthermore, the materials and facilities that are required to support this learning approach are usually expensive hence cannot be made available to every student or education program. Personal Career Goals As an engineering student, my main goal is to solve the health problems that the world is facing. Through biomedical tactics, I hope to be involved in research that will result in the development of health practices that will enhance the overall health of the society. PBL will thus play a significant role in providing me with real life s ituation that will act as avenue of developing my skills and expertise.Advertising Looking for report on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Consequently, I will learn to work with other professionals as well as pushing my personal competence to the limit in the process of achieving various goals and objectives within my profession. This will ensure that the solutions that will be arrived at will be sustainable in the short run and in the long run. Conclusion It is critical for professionals to practice their careers in an effective and efficient manner. Professionals also need to be in a position of solving current problems that they might face in the course of their practice. The PBL approach this prepares students into being competent practitioners in their respective fields by giving them instruction that originate from real life problems and ensuring that the students play a significant role in the development of a solution. Thus, the PBL approach has come up with a solution to the challenges that traditional teaching approaches were facing in ensuring that students develop the skills and techniques that they will r equire in order to become competent professionals in their respective practices. References Lennox, B 2003, ‘Teaching Engineering through Problem Based Learning: Case Study’, PBLE, vol. 2 no. 1, pp. 2-55 Jenkins, J 2006, ‘Current Practices on Teaching’, JSTOR, vol. 14 no. 1, pp. 151-187 This report on Problem Based Learning was written and submitted by user Cailyn Lee to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.